Public Enemy Demands Action in Politically Charged Video for ‘The Hits Just Keep On Comin’

Public Enemy Delivers Urgent Political Call to Action in New Music Video

Legendary hip-hop group Public Enemy has released the first visual component from their recent album, Black Sky Over The Projects: Apartment 2025. The new music video for the track “The Hits Just Keep On Comin’” serves as an urgent, politically charged call to action, echoing the group’s decades-long commitment to social justice and activism.

The video, which carries the implicit message for citizens to ‘Do Something’, reinforces the themes of systemic decay and political stagnation explored throughout the album, which was released in June 2025.

For readers seeking immediate context, the video is a stark, rapid-fire visual commentary on contemporary political and social chaos, utilizing both abstract and highly specific imagery—including the unexpected inclusion of water polo—to drive home its message of urgency and civic responsibility.

Visualizing the Crisis: Director’s Vision and Unexpected Imagery

The video for “The Hits Just Keep On Comin’” was directed by Rhiannon Rae Ell… (as credited in the original release), who crafted a visual narrative that is both chaotic and pointed. True to Public Enemy’s style, the video avoids subtlety, instead opting for direct confrontation with issues ranging from political corruption to social inequality.

The core of the video’s message is the necessity of active participation in democracy and community building. The title itself, “The Hits Just Keep On Comin’,” suggests an overwhelming barrage of crises—economic, social, and environmental—that demand immediate attention.

The Juxtaposition of Water Polo

One of the most striking and unusual elements noted in the visual is the inclusion of scenes featuring water polo. This specific, high-intensity sport, often associated with elite or collegiate settings, provides a powerful juxtaposition against the grittier, urban themes typically associated with Public Enemy’s work and the album title, Black Sky Over The Projects.

Possible Interpretations of the Water Polo Imagery:

• Metaphor for Political Struggle: The intense, physical, and often submerged nature of the sport could symbolize the struggle for survival and political maneuvering in a complex, high-stakes environment.
• Juxtaposition of Privilege: Placing a niche, often privileged sport alongside images of systemic poverty or political unrest highlights the vast disparity in American society.
• The Need for Teamwork: Water polo requires intense, coordinated teamwork, perhaps serving as a visual metaphor for the collective action required to overcome the “hits” referenced in the song title.

This deliberate choice of imagery demonstrates the director’s and the group’s effort to push beyond conventional protest aesthetics, forcing viewers to engage with the visuals on a deeper, analytical level.

Public Enemy’s Enduring Legacy of Activism

Public Enemy, fronted by Chuck D and Flavor Flav, has maintained its status as one of the most politically significant groups in music history since their formation in the mid-1980s. Their continued relevance in 2025 underscores the persistence of the systemic issues they first tackled decades ago.

Their work has always been characterized by a commitment to holding power accountable and mobilizing marginalized communities. Albums like It Takes a Nation of Millions to Hold Us Back (1988) and Fear of a Black Planet (1990) set the standard for politically conscious hip-hop, blending dense, aggressive soundscapes with revolutionary rhetoric.

“Public Enemy’s music is not just commentary; it’s a blueprint for resistance. The fact that they are still releasing material this sharp and urgent in 2025 proves that the fight for justice is far from over,” noted one industry analyst upon the album’s release.

The Context of Black Sky Over The Projects

The album Black Sky Over The Projects: Apartment 2025 is a direct reflection of the current socio-political climate. The title itself evokes a sense of impending doom and localized crisis, suggesting that the struggles of the past have not only continued but intensified.

The album’s release in June 2025 positioned it as a soundtrack to the ongoing political discourse, making the video for “The Hits Just Keep On Comin’” a timely and necessary visual manifesto.

Key Takeaways: The Call to ‘Do Something’

The music video is more than just a promotional tool; it is a continuation of Public Enemy’s journalistic and activist mission. It directly addresses the user intent by providing a clear understanding of the video’s content and political significance.

• Core Message: The video is an explicit demand for action, urging viewers to move beyond passive observation of political and social crises.
• Album Context: It is the first visual from the album Black Sky Over The Projects: Apartment 2025, released in June 2025.
• Visual Style: Directed by Rhiannon Rae Ell…, the video employs stark, rapid-cut imagery, including the symbolic use of water polo to represent complex societal struggles.
• Enduring Relevance: The release confirms Public Enemy’s continued role as a crucial voice in contemporary political hip-hop, demonstrating that the issues they raised decades ago remain central to the American experience.

Conclusion

By releasing a video as uncompromising and visually challenging as “The Hits Just Keep On Comin’,” Public Enemy reaffirms its commitment to creating art that demands engagement. In a media landscape often dominated by escapism, Chuck D and Flavor Flav utilize their platform to shine a harsh light on the realities of 2025, ensuring that their message—that citizens must ‘Do Something’—is heard clearly and forcefully.