Editorial Principles

Editorial Principles: 3CDN’s Commitment to Independent Journalism

Last Updated: October 22, 2025

Our Mission: Truth, Clarity, Independence

At 3CDN (Content Daily News), we believe that quality journalism is essential to democracy, informed citizenship, and global understanding. Our editorial principles guide every story we publish, from breaking news alerts to in-depth investigations. These standards ensure our reporting meets the highest benchmarks of accuracy, independence, and ethical conduct.

Our Promise to You:

  • We report facts, not opinions, in our news coverage
  • We verify information before publication
  • We maintain independence from political and commercial pressures
  • We correct errors swiftly and transparently
  • We serve the public interest above all else

This document outlines the principles and practices that govern our journalism. We share these standards publicly because transparency builds trust, and trust is the foundation of credible journalism.

1. Core Values

Our journalism is built on six foundational principles that guide every decision we make:

1.1 Accuracy

What it means: Every fact we publish must be correct, verified, and presented with appropriate context.

In practice:

  • We double-check information before publication
  • We use primary sources whenever possible
  • We provide context to help readers understand significance
  • We acknowledge the limits of what we know

Why it matters: Inaccurate information misleads readers and erodes public trust. Accuracy is non-negotiable.

1.2 Independence

What it means: Our coverage is determined solely by journalistic merit and public interest, free from external pressures.

In practice:

  • No government, corporation, or interest group influences our editorial decisions
  • Our funding sources do not affect our coverage
  • We maintain separation between advertising and editorial operations
  • We report on our business partners with the same scrutiny as any other organization

Why it matters: Independent journalism serves the public, not special interests.

1.3 Integrity

What it means: We adhere to the highest ethical standards in gathering, reporting, and presenting news.

In practice:

  • We obtain information through transparent, legal means
  • We respect privacy while serving the public interest
  • We avoid deception except in rare circumstances where public interest clearly outweighs concerns
  • We honor embargoes and off-the-record agreements

Why it matters: Ethical journalism maintains the integrity of the profession and protects vulnerable sources.

1.4 Impartiality

What it means: We present facts fairly, giving appropriate weight to all relevant perspectives without taking sides in news reporting.

In practice:

  • We separate news reporting from opinion
  • We present multiple viewpoints on controversial issues
  • We avoid loaded language that reveals bias
  • We challenge claims from all sides equally

Why it matters: Readers deserve fair, balanced information to form their own conclusions.

1.5 Transparency

What it means: We are open about our methods, sources, limitations, and mistakes.

In practice:

  • We explain how we obtained information
  • We identify sources whenever possible
  • We acknowledge when information cannot be independently verified
  • We correct errors promptly and visibly

Why it matters: Transparency allows readers to assess the reliability of our reporting.

1.6 Public Service

What it means: Our journalism serves the public interest, not clicks, profits, or political agendas.

In practice:

  • We prioritize stories that inform citizens and hold power accountable
  • We cover underreported communities and issues
  • We explain complex topics in accessible language
  • We investigate wrongdoing even when it’s unpopular

Why it matters: Journalism is a public trust, and we take that responsibility seriously.

2. Accuracy and Verification

Accuracy is the foundation of credible journalism. Every claim we publish undergoes rigorous verification before reaching our audience.

2.1 Verification Standards

Before Publication, We:

Verify Primary Facts:

  • Confirm information with original sources or documents
  • Cross-reference claims against official records
  • Validate data using authoritative databases
  • Review original research papers, court documents, or government filings

Apply Multiple Sourcing:

  • Confirm significant facts with at least two independent, reliable sources
  • Use varied source types (human sources, documents, data) to corroborate information
  • Seek authoritative sources with direct knowledge of events
  • Evaluate source credibility, motivation, and potential bias

Provide Clear Attribution:

  • Identify the source of every claim
  • Explain why sources are credible
  • Note when information comes from a single source
  • Distinguish between firsthand accounts and secondhand reports

Add Essential Context:

  • Explain why information matters
  • Provide historical background when relevant
  • Include relevant counterarguments or alternative interpretations
  • Acknowledge uncertainty or conflicting information

2.2 Working with Different Source Types

Human Sources:

  • Assess expertise, credibility, and potential motivations
  • Seek direct witnesses or participants when possible
  • Corroborate personal accounts with documentary evidence
  • Note when sources have vested interests

Documents and Records:

  • Verify authenticity of documents
  • Review complete documents, not just excerpts
  • Distinguish between official records and advocacy materials
  • Note document provenance and any red flags

Data and Statistics:

  • Use data from authoritative sources (government agencies, research institutions)
  • Understand methodology and sample sizes
  • Note margins of error and limitations
  • Consult statistical experts for complex data analysis
  • Avoid cherry-picking data that supports a predetermined narrative

Social Media and User-Generated Content:

  • Verify authenticity before publishing
  • Use reverse image search and metadata analysis
  • Contact original posters when possible
  • Clearly label unverified content
  • Never assume social media content is authentic without verification

2.3 Fact-Checking Operations

Our Dedicated Fact-Check Team:

3CDN operates a specialized fact-checking vertical that examines claims made by public figures, institutions, viral social media posts, and other news organizations.

Our Fact-Check Process:

  1. Selection: We choose claims that are checkable, significant, and likely to spread
  2. Research: We gather evidence from authoritative sources
  3. Analysis: We evaluate claims against available evidence
  4. Rating: We apply a transparent rating scale (True, Mostly True, Misleading, False, etc.)
  5. Publication: We publish detailed explanations of our findings
  6. Updates: We update fact-checks when new information emerges

Our Rating System:

  • True: The claim is accurate and presented with appropriate context
  • Mostly True: The claim is largely accurate but lacks important context or minor details
  • Partly True: The claim contains elements of truth but also significant inaccuracies or misleading context
  • Misleading: The claim contains factual elements but presents them deceptively
  • Mostly False: The claim contains some accurate elements but is primarily inaccurate
  • False: The claim is inaccurate
  • Unverifiable: The claim cannot be confirmed or refuted with available evidence

Transparency Standards:

  • We link to all sources used
  • We explain our reasoning clearly
  • We invite subjects of fact-checks to respond
  • We correct any errors in our fact-checks promptly

2.4 When Information Cannot Be Verified

Sometimes we report information that cannot be independently confirmed because it’s newsworthy and comes from a credible source. In such cases, we:

  • Clearly state the information cannot be independently verified
  • Explain why we’re publishing despite this limitation
  • Attribute the claim clearly to its source
  • Include skeptical perspectives or alternative accounts
  • Update the story as more information becomes available

Example language:

  • “CNN could not independently verify these claims.”
  • “The government’s account could not be confirmed with independent sources.”
  • “3CDN has not seen evidence to support this assertion.”

2.5 Breaking News Challenges

During breaking news, complete information is rarely available immediately. Our approach:

What We Do:

  • Publish what we can confirm while acknowledging limitations
  • Update stories continuously as new information emerges
  • Clearly mark breaking news stories as developing
  • Avoid speculation beyond what evidence supports
  • Correct misinformation quickly

What We Avoid:

  • Publishing unverified information just to be first
  • Repeating social media rumors without verification
  • Speculating about motives or causes without evidence
  • Overstating certainty when details are unclear

2.6 Expertise and Specialist Knowledge

For technical, scientific, or specialized topics, we:

Consult Subject Matter Experts:

  • Interview recognized authorities in relevant fields
  • Review peer-reviewed research
  • Seek multiple expert perspectives on contested issues
  • Explain expert credentials to readers

Build Internal Expertise:

  • Assign specialized beats to reporters who develop deep knowledge
  • Provide training on complex topics
  • Maintain relationships with academic and research institutions
  • Encourage reporters to develop expertise over time

3. Independence and Editorial Integrity

3CDN maintains absolute independence from political, corporate, and special interest influences. Our editorial decisions are driven solely by journalistic merit and public interest.

3.1 The Reuters Trust Principles

Our independence standards are inspired by the Reuters Trust Principles, which have guided independent journalism since 1941. These principles mandate:

Integrity:

  • No propaganda or distortion of facts
  • No suppression of essential facts
  • No personal preferences of proprietors or staff affecting reporting

Independence:

  • Freedom from external interests that could compromise objectivity
  • Protection from commercial, political, or government pressure
  • Editorial autonomy from business operations

Freedom from Bias:

  • Impartial presentation of facts
  • Fair treatment of all sides in disputes
  • Distinction between news and opinion

3.2 Financial Independence

Funding Sources: We are transparent about how we fund our journalism:

  • Advertising revenue (with strict separation from editorial)
  • Subscription revenue (subscribers have no influence over coverage)
  • Grants for specific projects (disclosed publicly, with no editorial control by funders)

What We Don’t Do:

  • Accept payment for coverage
  • Give funders veto power over stories
  • Suppress negative information about advertisers or partners
  • Allow financial considerations to determine newsworthiness

3.3 Editorial Decision-Making

Who Decides What We Cover:

  • Editorial decisions are made by journalists based on news value
  • Senior editors establish coverage priorities
  • Story selection reflects public interest, not commercial considerations
  • No external party can demand coverage or suppression of stories

News Judgment Criteria:

  • Impact on public interest
  • Significance to our audience
  • Timeliness and relevance
  • Uniqueness of information
  • Investigative value

3.4 Coverage of Business Partners

We report on our own business partners, shareholders, and technology providers with the same rigor and skepticism we apply to any organization:

  • No preferential treatment
  • No advance notice or approval rights
  • No softening of critical coverage
  • Full disclosure of relationships when relevant

3.5 Political Independence

Neutrality in Elections and Politics:

  • We do not endorse candidates or political parties in news coverage
  • We report on all major parties and candidates fairly
  • We fact-check claims from all political sides equally
  • Our opinion section (clearly labeled) may express editorial positions

Staff Political Activity:

  • Journalists must maintain professional neutrality
  • Political activity that suggests bias is prohibited
  • Voting is private and permitted, but public political advocacy is not
  • Social media conduct must maintain professional impartiality

4. Impartiality and Fairness

Impartial journalism presents facts accurately and gives fair consideration to different perspectives. This doesn’t mean false balance—we don’t give equal weight to views unsupported by evidence.

4.1 Fair Presentation of Multiple Perspectives

In Controversial Issues:

  • We present major viewpoints accurately
  • We give appropriate weight based on evidence, not equal time to fringe views
  • We distinguish between legitimate debate and settled facts
  • We explain areas of consensus and areas of dispute

Example: When covering climate change, we present the overwhelming scientific consensus while noting areas of ongoing research. We don’t give equal weight to climate change denial because it contradicts established scientific evidence.

4.2 Language and Framing

Neutral Language:

  • We use precise, factual language
  • We avoid loaded terms that betray bias
  • We let facts speak rather than editorializing in news stories
  • We distinguish between descriptive and judgmental language

Examples of Careful Word Choice:

  • “Protesters” vs. “rioters” vs. “demonstrators” (depends on facts)
  • “Undocumented immigrants” vs. loaded political terms
  • “Armed conflict” vs. “war” (when status is disputed)

Contextual Framing: We frame stories to provide context without imposing interpretation:

  • Historical background that illuminates present events
  • Statistical context for numbers
  • Expert interpretation of technical matters
  • Acknowledgment of complexity and uncertainty

4.3 Avoiding False Balance

When Expertise Matters: We do not provide equal weight to views unsupported by evidence:

  • Scientific consensus vs. fringe theories
  • Documented facts vs. conspiracy theories
  • Expert analysis vs. uninformed opinion

How We Handle It:

  • Explain why certain views are not included or given less prominence
  • Distinguish between legitimate scientific debate and settled questions
  • Present evidence-based information prominently
  • Include fringe views only when newsworthy, with appropriate context

4.4 Right of Reply

When we report serious allegations against individuals or organizations, we provide fair opportunity to respond:

Before Publication:

  • We contact subjects of critical reporting
  • We provide specific allegations and sufficient time to respond
  • We include substantive responses in our stories
  • We note when subjects decline to comment or don’t respond

After Publication:

  • We consider requests for clarification or correction
  • We publish meaningful responses that add to public understanding
  • We distinguish between legitimate corrections and public relations spin

Limitations:

  • We don’t give subjects veto power over publication
  • We don’t delay publication unreasonably for responses
  • We don’t allow responses to be used to intimidate or suppress reporting

5. Transparency and Accountability

Transparency about our methods, sources, and limitations allows readers to evaluate our work and holds us accountable.

5.1 Methodology Transparency

How We Obtained Information: We explain our reporting methods when relevant:

  • “Based on interviews with 25 current and former employees”
  • “Analysis of 10,000 court records from 2020-2024”
  • “Obtained through public records requests”
  • “Leaked documents verified by independent experts”

When We Identify Methods:

  • For investigations: detailed explanation of methodology
  • For data journalism: description of data sources and analysis
  • For document-based stories: how documents were obtained and verified
  • For breaking news: acknowledgment of limitations and developing nature

5.2 Source Attribution

On-the-Record (Named Sources): Our default preference—strongest attribution

  • Full name and relevant credentials
  • Why this person is credible
  • Any potential conflicts or biases

Anonymous Sources: Used sparingly when necessary to protect sources from harm:

  • “According to three U.S. officials who spoke on condition of anonymity because they were not authorized to speak publicly”
  • We know the source’s identity (even if readers don’t)
  • Senior editor approval required
  • We explain why anonymity was granted
  • We describe sources in ways that establish credibility without revealing identity

When We Grant Anonymity:

  • To protect sources from retaliation or legal jeopardy
  • When information is clearly in the public interest
  • When information cannot be obtained any other way
  • Never to allow unfair attacks on others
  • Never as a shield for speculation

What We Disclose About Anonymous Sources:

  • General description (e.g., “government official,” “company executive”)
  • Why they have relevant knowledge
  • Why they’re speaking anonymously
  • Any potential biases or motivations we’re aware of

5.3 Limitations and Uncertainty

Acknowledging What We Don’t Know:

  • “It’s unclear whether…”
  • “Information about X could not be confirmed”
  • “The full picture remains unknown”
  • “Experts disagree about…”

Probability Language: We use precise language to convey certainty:

  • Confirmed facts: “X happened”
  • Highly probable: “Evidence strongly suggests…”
  • Possible: “X may have occurred” or “could indicate”
  • Uncertain: “It’s unclear” or “remains unknown”

5.4 Editorial Notes and Context

Editor’s Notes: We add editor’s notes when clarification helps readers:

  • Explaining unusual circumstances
  • Providing updates to older stories
  • Clarifying relationships or potential conflicts
  • Noting unusual access or restrictions

Updates: For developing stories, we note when and what changed:

  • Timestamp updates clearly
  • Summarize new information
  • Maintain previous versions for accountability

6. Source Protection and Confidentiality

Protecting sources who provide information at personal or professional risk is fundamental to investigative journalism.

6.1 Commitment to Source Protection

Our Promise:

  • We will go to significant lengths to protect source identities
  • We maintain secure communication channels
  • We resist legal pressure to reveal sources
  • We honor our commitments even when legally challenged

When Protection Applies:

  • When we promise confidentiality
  • When disclosure would cause harm to the source
  • When source safety is at risk
  • When professional or legal consequences are possible

6.2 Secure Communication Methods

Available Tools:

  • Encrypted email (PGP/GPG)
  • Secure messaging apps (Signal)
  • SecureDrop for anonymous submissions
  • Encrypted file transfers
  • Phone calls on secure lines

Best Practices:

  • We minimize digital trails
  • We avoid naming sources in electronic communications
  • We use secure storage for source materials
  • We train staff on digital security

6.3 Legal Protections and Risks

Shield Laws: We operate in jurisdictions with varying source protection laws. We:

  • Understand applicable legal protections
  • Inform sources of risks in their jurisdiction
  • Prepare for legal challenges to source confidentiality
  • Work with media lawyers to defend source protection

Limitations:

  • We cannot guarantee absolute protection against all legal processes
  • We inform sources of risks honestly
  • We never promise protection we cannot reasonably provide

6.4 When We Might Disclose Source Identity

Only in extraordinary circumstances:

  • When the source consents
  • When disclosure prevents serious imminent harm
  • When a source deliberately misled us about material facts

Before any such disclosure, senior editorial leadership must approve.

7. Conflicts of Interest

Conflicts of interest—real or perceived—undermine credibility. We maintain strict policies to identify and manage potential conflicts.

7.1 Financial Conflicts

Prohibited Activities:

  • Journalists cannot own significant stock in companies they cover regularly
  • No trading on non-public information obtained through reporting
  • No accepting payment or favors from sources or subjects
  • No financial arrangements that could influence coverage

Disclosure Requirements:

  • Staff must disclose personal financial holdings that could create conflicts
  • Investments in index funds and diversified portfolios generally acceptable
  • Recusal from coverage when conflicts exist
  • Transparency with editors about potential conflicts

7.2 Personal Relationships

When Relationships Create Conflicts:

  • Family members involved in covered stories
  • Close friendships with sources or subjects
  • Romantic relationships with relevant parties
  • Previous employment by covered organizations

How We Handle It:

  • Disclosure to editors
  • Recusal from coverage when appropriate
  • Transparency with readers when relevant
  • Assignment of stories to journalists without conflicts

7.3 Political and Advocacy Conflicts

Prohibited Activities:

  • Running for political office while working as journalist
  • Holding official party positions
  • Public campaigning or endorsing candidates
  • Advocacy work that suggests bias on covered issues

Social Media Conduct:

  • Professional accounts must maintain impartiality
  • Personal views expressed carefully to avoid appearance of bias
  • No partisan political advocacy
  • No actions that undermine credibility as impartial journalists

7.4 Outside Work and Activities

Approval Required For:

  • Paid speeches or appearances
  • Consulting work
  • Book deals related to areas of coverage
  • Board memberships
  • Teaching or academic appointments

General Principles:

  • Outside activities cannot interfere with duties
  • No outside work that creates conflicts with coverage
  • Disclosure when outside work becomes newsworthy
  • No using position for personal benefit

7.5 Managing Unavoidable Conflicts

Sometimes conflicts cannot be completely eliminated:

Our Approach:

  • Transparency with readers through disclosure statements
  • Assignment of stories to journalists without conflicts when possible
  • Additional editorial oversight for stories where conflicts exist
  • Recusal from decision-making on affected stories

Disclosure Language: “Full disclosure: This reporter’s spouse works for [organization], which is mentioned in this story. The reporter was not involved in coverage of [specific aspect], and this story received additional editorial review.”

8. Editorial Process and Quality Control

Every story published by 3CDN passes through multiple quality control checkpoints to ensure accuracy, fairness, and ethical compliance.

8.1 Multi-Stage Editorial Workflow

Stage 1: Assignment and Planning

  • Editor approves story concept
  • Reporter outlines reporting plan
  • Discussion of sources, methods, potential issues
  • Identification of any ethical concerns early

Stage 2: Reporting

  • Reporter gathers information using approved methods
  • Maintains documentation of sources and verification
  • Consults with editors on emerging issues
  • Seeks diverse perspectives and contradictory information

Stage 3: Writing

  • Reporter drafts story with clear attribution
  • Includes all relevant perspectives
  • Provides appropriate context
  • Acknowledges limitations or uncertainties

Stage 4: Editing

  • Section editor reviews for accuracy, fairness, clarity
  • Verification of key facts and quotes
  • Assessment of ethical compliance
  • Evaluation of tone and balance
  • Line editing for style and readability

Stage 5: Senior Review

  • Senior editor reviews sensitive or high-risk stories
  • Additional fact-checking for investigations
  • Legal review when appropriate
  • Final approval before publication

Stage 6: Post-Publication

  • Monitoring for errors or new information
  • Responding to feedback and correction requests
  • Updates as stories develop
  • Assessment of story performance and impact

8.2 Specialized Reviews

Legal Review: Required for stories involving:

  • Allegations of criminal conduct
  • Invasion of privacy concerns
  • Defamation risk
  • National security issues
  • Use of confidential sources making serious allegations

Fact-Checking: Enhanced fact-checking for:

  • Investigations and long-form stories
  • Stories with significant public impact
  • Data-driven journalism
  • Complex scientific or technical stories

Ethics Review: Consultation with ethics advisors for:

  • Undercover reporting
  • Use of deception
  • Privacy invasion concerns
  • Source protection issues
  • Conflicts of interest

8.3 Style and Consistency Standards

AP Stylebook: 3CDN follows the Associated Press (AP) Stylebook, adapted for global English and supplemented by our internal style guide.

Why Standardized Style Matters:

  • Ensures consistency across all content
  • Enhances readability and professionalism
  • Reduces ambiguity in language usage
  • Facilitates international understanding

Our Style Adaptations:

  • Global English conventions (UK/US spelling considerations)
  • Inclusive language guidelines
  • Contemporary terminology for evolving issues
  • Accessibility standards for digital content

Key Style Principles:

  • Active voice preferred over passive
  • Concise language without sacrificing accuracy
  • Short paragraphs for digital readability
  • Clear attribution of all claims
  • Accessible language for general audiences

8.4 Headlines and Presentation

Headline Standards:

  • Accurate reflection of story content
  • No clickbait or misleading framing
  • Clear indication of story type (news, analysis, opinion)
  • Avoidance of bias in word choice

Visual Presentation:

  • Images must be accurate and relevant
  • Photo captions must be precise
  • Charts and graphics must not distort data
  • Video editing must not misrepresent events

Labeling: Clear labels distinguish content types:

  • News: Straight reporting of facts
  • Analysis: Expert interpretation with context
  • Opinion: Clearly labeled commentary
  • Sponsored: Paid content, prominently disclosed

9. Corrections and Clarifications

Errors are inevitable in daily journalism. How we handle them defines our commitment to accuracy and accountability.

9.1 Our Correction Policy

When We Correct:

  • Factual errors of any kind
  • Significant omissions that mislead
  • Misattributions or misquotes
  • Photo or caption errors
  • Headline inaccuracies

Speed of Correction:

  • Corrections made as soon as errors are confirmed
  • Immediate correction for serious errors
  • No waiting for convenient timing
  • Breaking news stories updated continuously

9.2 How We Display Corrections

For Digital Content:

  • Correction notice at top or bottom of article
  • Clear description of what was wrong
  • Explanation of correction
  • Timestamp of correction
  • Original error sometimes noted for transparency

Example: “Correction (October 22, 2025, 3:15 PM): An earlier version of this story incorrectly identified John Smith as CEO of Company X. He is the CFO. The story has been updated.”

For Print Content:

  • Corrections published in next edition
  • Prominent placement in corrections box
  • Reference to original article

Public Corrections Log:

  • Significant corrections archived publicly
  • Searchable database of corrections
  • Annual transparency report on corrections

9.3 Clarifications vs. Corrections

Clarifications: Used when content is accurate but could be misunderstood:

  • Adding context that was implicit but not explicit
  • Explaining technical terms more clearly
  • Providing additional relevant information
  • Distinguishing between similar concepts

Clarifications Don’t:

  • Fix factual errors (those require corrections)
  • Change meaning or interpretation
  • Serve as excuses for sloppy reporting

9.4 Significant Errors and Editor’s Notes

For Serious Errors:

  • More detailed explanation of what went wrong
  • Acknowledgment of failure in process
  • Description of steps taken to prevent recurrence
  • Sometimes accompanied by editor’s note

When Stories Are Retracted: Rare but necessary when fundamental accuracy cannot be salvaged:

  • Clear retraction notice
  • Explanation of why story was pulled
  • Apology to readers
  • Transparency about what went wrong

9.5 Reporting Errors to Us

How Readers Can Report Errors:

What to Include:

  • URL or date of article
  • Specific error with evidence
  • Your contact information
  • Any relevant expertise you have

Our Response:

  • Acknowledgment within 24-48 hours
  • Investigation of claimed error
  • Correction if error confirmed
  • Explanation if no correction warranted
  • Thanks for helping us maintain accuracy

10. Separation of Editorial and Commercial Operations

To protect editorial independence, we maintain strict separation between journalism and business operations—often called the “church-and-state” principle.

10.1 Editorial Autonomy

Newsroom Independence:

  • Editorial staff report to editorial leadership only
  • Business executives have no authority over story selection or coverage
  • Advertising sales have no advance notice of stories
  • No advertiser approval or veto over content

Editorial Decision Authority:

  • Editors determine news coverage based on merit
  • No commercial considerations in story selection
  • Coverage of advertisers held to same standards
  • Critical stories about partners published without interference

10.2 Commercial Content Labeling

All non-editorial content is clearly and prominently labeled:

Sponsored Content:

  • Clear “Sponsored” or “Paid Content” label at top
  • Different design/layout from editorial content
  • Explanation of what sponsored content means
  • No bylines from 3CDN staff journalists

Native Advertising:

  • Unmistakable disclosure of commercial nature
  • Visual distinction from editorial content
  • Clear explanation of advertiser’s role
  • No misrepresentation as independent journalism

Programmatic Advertising:

  • Clearly separate from editorial content
  • No misleading placement suggesting endorsement
  • Quality controls on advertiser content
  • Prohibition of deceptive advertising

10.3 What We Don’t Do

Prohibited Practices:

  • “Pay-to-play” arrangements (payment for coverage)
  • Soft-pedaling negative stories about advertisers
  • Advance notice to advertisers about critical coverage
  • Editorial staff participation in advertising campaigns
  • Using journalistic access for commercial purposes

10.4 Handling Pressure

When Advertisers Complain:

  • Complaints directed to business side, not editorial
  • Editorial staff make final decisions on coverage
  • No changes to accurate stories due to advertiser pressure
  • Willingness to lose advertising over editorial integrity

Transparency:

  • We disclose when advertisers cancel over coverage
  • We publish stories about advertising pressure
  • We maintain public commitment to separation

10.5 Special Sections and Partnerships

Editorial Control: Even in special sections or content partnerships:

  • Editorial staff maintain full control over content
  • Partners cannot veto or require changes
  • Clear labeling of partnership arrangements
  • Same editorial standards apply

Example Disclosure: “This series on climate change was made possible by a grant from the [Foundation]. The foundation had no role in story selection, reporting, or editorial decisions.”

11. Use of AI and Emerging Technologies

As artificial intelligence and automated technologies become more prevalent in journalism, we maintain transparency and human oversight in their use.

11.1 Our AI Principles

Human-Centered Journalism:

  • Journalism is fundamentally a human endeavor
  • AI assists but does not replace human judgment
  • Final editorial decisions made by human editors
  • Human accountability for all published content

Transparency:

  • We disclose when AI tools play significant roles
  • We explain limitations of AI-assisted work
  • We don’t hide AI use behind vague language

11.2 Acceptable Uses of AI

Where We Use AI Tools:

Research and Information Gathering:

  • Initial research and background information
  • Summarizing long documents or datasets
  • Identifying patterns in large amounts of data
  • Transcription of interviews and speeches

Data Analysis:

  • Processing large datasets
  • Statistical analysis and pattern recognition
  • Visualization of complex data
  • Identifying anomalies or trends

Production Efficiency:

  • Grammar and style checking
  • Headline A/B testing
  • Translation assistance (with human review)
  • Image enhancement and optimization

Audience Understanding:

  • Analytics on reader behavior
  • Personalization of user experience (not content manipulation)
  • Identifying trending topics

11.3 Prohibited Uses of AI

What AI Cannot Do:

  • Make final editorial decisions
  • Conduct interviews or investigate independently
  • Write complete news stories without human oversight
  • Fact-check without human verification
  • Make ethical judgments
  • Replace human source development

11.4 AI-Assisted Content Standards

When AI Assists in Content Creation:

Disclosure:

  • Material AI contribution disclosed to readers
  • Explanation of AI’s role in process
  • Human editor identified by name

Human Oversight:

  • Human reporters verify all facts
  • Human editors review and approve all content
  • Human judgment applied to fairness and context
  • Human accountability for accuracy

Quality Control:

  • Enhanced fact-checking for AI-assisted content
  • Verification of AI outputs against source materials
  • Review for bias or errors AI might introduce
  • Assessment of appropriateness and tone

11.5 AI in Fact-Checking and Verification

Opportunities:

  • Faster identification of false claims circulating online
  • Analysis of image and video manipulation
  • Cross-referencing claims against databases
  • Pattern recognition in misinformation campaigns

Limitations:

  • AI can miss context and nuance
  • AI can perpetuate biases in training data
  • Human judgment essential for complex claims
  • Verification of AI findings required

11.6 Monitoring and Updating

Ongoing Assessment:

  • Regular review of AI use practices
  • Assessment of AI tool accuracy and reliability
  • Updates to guidelines as technology evolves
  • Training for staff on AI capabilities and limitations

Ethical Considerations:

  • Privacy implications of AI tools
  • Bias in AI systems
  • Transparency with sources about AI use
  • Environmental impact of AI systems

12. Contact and Feedback

We welcome feedback on our editorial practices and individual stories. Your input helps us maintain high standards.

12.1 General Editorial Inquiries

Email: contact@3cdn.net
Subject: “Editorial Standards Inquiry”

Mail:
3CDN Editorial Department
EDUHWEB NEGÓCIOS DIGITAIS LTDA – ME
R. Dezessete de Julho, 1330 — Trianon
Guarapuava, Paraná, 85012-040, Brazil

12.2 Report Errors or Request Corrections

Email: contact@3cdn.net
Subject: Include article headline or URL

Online: www.3cdn.net/contact

What to Include:

  • Article URL or publication date
  • Specific error with supporting evidence
  • Your contact information
  • Any relevant expertise

Response Time:

  • Acknowledgment within 24-48 hours
  • Investigation and response within 5 business days
  • Immediate action on urgent corrections

12.3 Confidential Tips and Story Ideas

Secure Channels:

  • SecureDrop: www.3cdn.net/securedrop (anonymous submissions)
  • Encrypted Email: contact@3cdn.net (PGP key available on our site)

What We Protect:

  • Source identity and communications
  • Confidential documents
  • Whistleblower information

12.4 Complaints About Editorial Standards

Ethics Complaints: Email: contact@3cdn.net
Subject: “Ethics Concern”

What to Include:

  • Nature of concern
  • Relevant article or journalist
  • Specific policy violation alleged
  • Supporting information

Our Process:

  • Review by editorial leadership
  • Investigation when warranted
  • Response to complainant
  • Corrective action if needed
  • Transparency in serious cases

12.5 Public Editor / Ombudsman

For independent review of editorial decisions and reader concerns:

Email: contact@3cdn.net

Role:

  • Independent advocate for readers
  • Reviews complaints about editorial practices
  • Investigates alleged violations of principles
  • Publishes findings and recommendations
  • Reports to senior leadership

12.6 Press Inquiries About Our Standards

Media Relations: Email: contact@3cdn.net
Subject: “Standards Inquiry”

We’re happy to discuss our editorial practices with other journalists and researchers.

Appendix A: Glossary of Terms

Attribution: Identifying the source of information in a story.

Breaking News: Urgent, developing news that requires immediate publication with continuous updates.

Byline: The journalist’s name appearing with a story, indicating authorship and accountability.

Embargo: Agreement not to publish information before a specified time.

Fact-Check: Systematic verification of claims against evidence.

Off the Record: Information provided for background only, not for publication.

On Background: Information that can be used but not attributed to the source by name.

On the Record: Information that can be published with full attribution to the named source.

Source: Person or document providing information for a story.

Transparency: Openness about methods, sources, and limitations in journalism.

Verification: Process of confirming information accuracy before publication.

Appendix B: Reporting Resources

Verification Tools

Image Verification:

  • Google Reverse Image Search
  • TinEye
  • InVID verification plugin
  • FotoForensics

Social Media Verification:

  • CrowdTangle
  • Hoaxy
  • Bot Sentinel
  • Account Analysis

Data and Research:

  • Google Scholar
  • Academic databases
  • Government open data portals
  • Statistical agencies

Fact-Checking Networks:

  • International Fact-Checking Network (IFCN)
  • First Draft News
  • Poynter Institute
  • European Digital Media Observatory

Security Tools

Secure Communication:

  • Signal (encrypted messaging)
  • ProtonMail (encrypted email)
  • Tor Browser (anonymous browsing)
  • SecureDrop (anonymous submissions)

Document Security:

  • VeraCrypt (file encryption)
  • GPG/PGP (email encryption)
  • Password managers
  • Two-factor authentication

Appendix C: Industry Standards and Inspiration

Our editorial principles are informed by leading global journalism standards:

Reuters Trust Principles

Associated Press (AP) Standards

Society of Professional Journalists (SPJ) Code of Ethics

BBC Editorial Guidelines

The New York Times Standards

International Fact-Checking Network Code of Principles

  • Nonpartisanship and fairness
  • Transparency of sources
  • Transparency of funding and organization
  • Transparency of methodology
  • Open and honest corrections policy
  • www.ifcncodeofprinciples.poynter.org

Organization of News Ombudsmen and Standards Editors (ONO)

Appendix D: Our Commitment to Continuous Improvement

Journalism evolves, and so must our standards. We are committed to:

Regular Review:

  • Annual comprehensive review of these principles
  • Updates reflecting technological changes
  • Incorporation of industry best practices
  • Responses to emerging ethical challenges

Staff Training:

  • Ongoing education on editorial standards
  • Ethics workshops and case studies
  • Digital security training
  • Specialized training for investigative work

External Input:

  • Consultation with journalism schools and experts
  • Participation in industry standards organizations
  • Reader feedback incorporation
  • Independent audits when appropriate

Transparency Reports:

  • Annual publication of key metrics
  • Corrections and accuracy data
  • Diversity and coverage analysis
  • Discussion of challenges and improvements

Accountability:

  • Public discussion of significant errors
  • Explanation of decision-making in controversial cases
  • Openness to external criticism
  • Commitment to learning from mistakes

Conclusion: Our Promise to You

These editorial principles represent more than policies—they are promises to our readers, our sources, and the communities we serve.

We Promise:

  • To pursue truth with rigor and integrity
  • To maintain independence from all pressures
  • To correct errors swiftly and transparently
  • To treat all people with fairness and dignity
  • To serve the public interest above all else

We Ask You:

  • Hold us accountable to these standards
  • Report errors and concerns
  • Engage with our journalism thoughtfully
  • Support independent journalism

Our Commitment: Quality journalism requires resources, expertise, and unwavering commitment to principles. We pledge to maintain these standards regardless of commercial or political pressure. Our credibility is our most valuable asset, and we will defend it vigilantly.

Thank you for trusting 3CDN as your source for independent, accurate, and ethical journalism.

Related Documents:

Document Information:

  • Last Updated: October 22, 2025
  • Next Review: October 2026
  • Approved by: Editorial Board, 3CDN

These editorial principles are a living document that guides our daily work. We welcome feedback and questions at contact@3cdn.net.