DJI Romo Robot Vacuum Debuts in Europe: Specs, Price, and Drone Tech Integration

DJI Enters the Smart Home Market with the Romo Robot Vacuum

DJI, the global leader in drone technology and aerial imaging systems, has officially launched its first foray into the consumer smart home cleaning sector with the introduction of the Romo robot vacuum. Initially rolling out across Europe, the Romo leverages DJI’s extensive expertise in advanced navigation, obstacle avoidance, and visual sensing—technologies perfected in their flagship drones—to compete in the high-end autonomous cleaning market.

This move signals a significant expansion for DJI beyond aerial robotics, positioning the company directly against established players like iRobot (Roomba) and Roborock. The Romo is designed to offer premium performance, combining powerful suction with sophisticated, vision-based mapping capabilities.

Key Specifications and Features of the Romo

The Romo is not simply another entry-level cleaner; it is positioned as a flagship device built around high-performance hardware and intelligent software. The core appeal lies in its navigation system, which utilizes technology analogous to the obstacle avoidance systems found in DJI’s Mavic drone series.

Performance and Cleaning Capabilities

The Romo boasts impressive cleaning metrics designed to handle diverse floor types and deep-set dirt:

• Suction Power: The device delivers up to 8,000 Pa (Pascals) of suction, placing it among the most powerful consumer robot vacuums currently available in 2025.
• Battery Life: Equipped with a high-capacity lithium-ion battery, the Romo is rated for up to 240 minutes of continuous cleaning on a single charge, suitable for large homes.
• Mopping System: It includes an integrated sonic mopping system that vibrates at high frequency to tackle dried stains, offering simultaneous vacuuming and wet cleaning.

Advanced Navigation and Obstacle Avoidance

DJI’s proprietary technology is most evident in the Romo’s ability to map and navigate complex environments. Instead of relying solely on traditional LiDAR, the Romo integrates advanced visual sensors and Simultaneous Localization and Mapping (SLAM) algorithms.

“We have taken our decade of experience in ensuring our drones can navigate complex, three-dimensional airspace and applied it directly to the two-dimensional environment of the home,” stated a DJI representative at the European launch event. “The Romo doesn’t just see obstacles; it understands them and plots the most efficient path around them.”

This vision-based system allows the Romo to identify and avoid common household clutter, such as charging cables, small toys, and even pet waste, with greater accuracy than many competitors.

Leveraging Drone Technology for Home Robotics

DJI’s entry into home robotics is a prime example of technology transfer. The sophisticated algorithms used to maintain a drone’s stability, track subjects, and avoid collisions in dynamic environments are highly relevant to robot vacuum navigation.

Key Technological Crossovers:

1. Vision-Based Object Recognition: Utilizing high-resolution cameras and deep learning models, the Romo can categorize objects (e.g., distinguishing a sock from a chair leg) and adjust its cleaning pattern accordingly.
2. Precision Mapping: The SLAM system creates highly accurate, multi-floor maps, allowing users to define no-go zones, virtual walls, and specific cleaning areas with centimeter-level precision.
3. Real-Time Path Planning: Similar to how a drone dynamically adjusts its flight path in windy conditions, the Romo constantly recalculates the most efficient cleaning route, minimizing missed spots and reducing overall cleaning time.

Pricing and European Availability

The DJI Romo is launching first in key European markets, reflecting a strategy to target consumers already familiar with high-end, connected home devices. The initial pricing reflects its premium feature set and advanced technology integration.

The standard package includes the Romo unit, a charging and self-emptying base station capable of holding up to 60 days of debris, and the sonic mopping attachment. While the initial launch is focused on Europe, industry analysts anticipate a North American release within the following six months.

The Competitive Landscape: Romo vs. The Rivals

DJI faces stiff competition from established brands. The €899 price point places the Romo directly against the top-tier models from Roborock (S series) and iRobot (J series).

What differentiates the Romo is the emphasis on visual intelligence. While competitors have strong LiDAR and suction, DJI is betting that its superior object recognition—derived from years of drone development—will minimize frustrating cleaning interruptions (e.g., getting stuck on cords) that plague many current robot vacuums. This focus on reliability and advanced visual processing aims to justify the premium price tag.

Key Takeaways

• DJI’s Market Entry: The Romo marks DJI’s first significant product outside of aerial and camera stabilization technology, leveraging their core expertise in navigation and vision systems.
• High Performance: The vacuum features a powerful 8,000 Pa suction rating and an advanced sonic mopping system.
• Drone Tech Advantage: The Romo uses proprietary SLAM and visual sensors, offering superior real-time obstacle avoidance and precise mapping capabilities compared to standard LiDAR-only systems.
• Pricing and Availability: The premium device is launching in Europe in Q3 2025 with a starting price of €899 including the self-emptying base.

Conclusion

The launch of the DJI Romo is more than just a new product announcement; it’s a validation of the increasing convergence between specialized robotics fields. By successfully translating its drone navigation mastery into a floor-based cleaner, DJI has introduced a formidable contender into the premium smart home market. Consumers searching for a robot vacuum that minimizes interaction and maximizes cleaning efficiency, particularly those frustrated by poor obstacle avoidance in existing models, will find the Romo’s vision-based intelligence a compelling reason to consider this new entrant.