The Coaching Shift: Why Campbell Took Control
Following a disappointing loss the previous week, Detroit Lions Head Coach Dan Campbell confirmed he has taken over play-calling duties for the offense. The decision, which signals a significant mid-season adjustment for the team, was driven by Campbell’s desire to immediately implement a more direct and aggressive style of football.
Speaking after the team’s subsequent victory—a game where the offense demonstrated remarkable efficiency—Campbell explained the motivation behind the move, stating simply:
“I know what I want to do.”
This statement underscores a fundamental belief that the team needed a stronger, more immediate connection between the head coach’s overarching philosophy and the on-field execution of the offensive scheme. While Campbell has always been the architect of the team’s culture, assuming the play-calling role puts the ultimate responsibility for every down directly in his hands.

Immediate Impact: A Near-Perfect Offensive Performance
The results of the shift were immediate and dramatic. In the first game with Campbell calling plays, the Lions’ offense was virtually unstoppable. Excluding the final kneel-down possession to end the game, the team scored on all eight offensive possessions.
This level of efficiency is rare in the modern NFL and provided the necessary spark Campbell was seeking. The performance demonstrated that the players responded positively to the change in leadership and tempo.
Campbell’s Mandate: Aggression and Physicality
Campbell made it clear that the primary goal of the change was to recalibrate the team’s identity back to its core principles. He wants the offense to be relentlessly aggressive and physical—traits that define his coaching style.
This philosophy is not just about running the ball; it’s about situational play-calling that dictates the action rather than reacting to the defense. The intent was to “light a fire” under the team, ensuring the offense played with the urgency and intensity demanded by the head coach.

Ben Johnson’s Role and Future Implications
The transition was handled carefully to ensure continuity and respect for the previous play-caller, Offensive Coordinator Ben Johnson. Johnson, who has been widely regarded as one of the league’s most promising young coordinators and a frequent head coaching candidate, had previously managed the play-calling duties.
Despite the change, Johnson remains a crucial part of the offensive operation. Campbell emphasized that the coordinator’s expertise was vital during the game, particularly regarding the flow of the play sheet and situational awareness.
Johnson’s continuing responsibilities include:
- Situational Awareness: Providing critical input on down-and-distance, clock management, and defensive tendencies.
- Play Sheet Management: Helping Campbell navigate the extensive play sheet and ensuring proper communication flow.
- Structural Support: Assisting in the week-to-week game planning and preparation.
This arrangement allows Campbell to focus on the overall feel and aggression of the game plan, while still leveraging Johnson’s detailed knowledge of the scheme and personnel.

Evaluating the Long-Term Strategy
While the first game under Campbell’s renewed play-calling yielded stellar results, the coach was careful not to commit to the role permanently. In the high-stakes environment of the NFL, the head coach taking over play-calling is often viewed as a temporary measure to shock the system or correct fundamental flaws.
Campbell confirmed that the decision to continue calling plays will be evaluated on a week-by-week basis. This approach allows the team flexibility; if the offense maintains its high level of performance and the team continues winning, Campbell is likely to retain the role. However, if the efficiency drops or the demands of head coaching become too taxing, he could revert the duties back to Johnson.
Precedent and Context
This is not the first time Campbell has taken on play-calling responsibilities. He briefly handled the duties during his interim head coaching stint with the Miami Dolphins and even early in his tenure with the Lions. His familiarity with the process, combined with his deep understanding of the personnel, made the transition smoother than it might be for other head coaches.
The move signals that the Lions are fully committed to maximizing their potential in the current season, even if it requires the head coach to step outside his traditional management role and dive into the tactical minutiae of the offense.
Key Takeaways
For fans and analysts following the Detroit Lions, the shift in play-calling leadership represents a critical moment in the 2025 season. Here are the essential points:
- The Change is Official: Head Coach Dan Campbell confirmed he is now calling offensive plays, effective immediately following the team’s recent loss.
- The Motivation: Campbell’s primary reason was to instill a more aggressive and physical identity, encapsulated by his statement: “I know what I want to do.”
- Immediate Success: The offense scored on every drive (eight total) in the first game under his direction, demonstrating high efficiency.
- Johnson’s Continued Role: Offensive Coordinator Ben Johnson remains heavily involved, assisting with situational awareness and play sheet flow.
- Future Status: The arrangement is temporary and subject to week-by-week evaluation, based on performance and results.
Conclusion: A High-Stakes Bet on Identity
Dan Campbell’s decision to assume play-calling is a high-stakes gamble that prioritizes the team’s cultural identity over traditional coaching structure. By taking the reins, Campbell is betting that his direct influence on the offensive flow will unlock the team’s full potential and provide the necessary competitive edge.
The initial results are promising, validating the coach’s instinct that a change in approach was necessary. The success of this move will ultimately be measured by the team’s ability to sustain this level of offensive output and translate it into consistent wins as the 2025 season progresses.
Original author: Benjamin Raven | braven@mlive.com
Originally published: November 10, 2025
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